| "Holler" | |||||||||||
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| Single by Spice Girls | |||||||||||
| from the album Forever | |||||||||||
| B-side | "Let Love Lead the Way" | ||||||||||
| Released | 23 October 2000 | ||||||||||
| Format | CD single, 12", cassette single | ||||||||||
| Recorded | 1999 | ||||||||||
| Genre | Pop, R&B, Hip Hop | ||||||||||
| Length | 4:15 (album version) 3:55 (radio edit) |
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| Label | Virgin | ||||||||||
| Writer(s) | Victoria Beckham, Melanie Brown, Emma Bunton, Melanie Chisholm, Rodney Jerkins, LaShawn Daniels, Fred Jerkins III | ||||||||||
| Producer | Darkchild | ||||||||||
| Spice Girls UK singles chronology | |||||||||||
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"Holler" is one of the two songs picked as the first (and final) single from the Spice Girls' third studio album, Forever (2000). The single was released as a double A-side single (with "Let Love Lead the Way") internationally, except within the United States and Canada. The song was written by the four Spice Girls, Rodney Jerkins, LaShawn Daniels, and Fred Jerkins III.
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The single was once again another number-one for the girls in the United Kingdom, becoming their ninth chart-topper in their home country, and also making the top ten in eleven different countries. However the single only peaked at number seven on the Bubbling Under Hot 100 Singles (essentially the equivalent of number one hundred and seven on the Billboard Hot 100), becoming their first single not to make the Billboard Hot 100.
"Holler" was the first single from the Spice Girls that did not receive a commercial CD single release within the U.S. With poor promotion (due to the girls promoting as a duo; ex: Mel B and Mel C covered Europe, while Victoria and Emma covered the Americas) and radio airplay. The song became the eleventh UK number-one single with Melanie Chisholm as a songwriter. She held this record until Madonna surpassed it in 2006 with "Sorry".
The video, directed by Jake Nava, begins zooming into a seemingly glass pyramid where the four girls are dancing on a square platform in a circle. Each of the four girls represents a different element. The first verse is sung by Brown, who represents fire as she sits in a dark room with fire rolling along the floor. Chisholm is seen levitating above cracked mud inside a room with wooden walls as the floor blooms into plant life; she represents earth. Bunton is wearing a short blue dress with a white coat and is dancing in a blue room under water with reflections boucing off the walls. Finally Beckham, who embodies the element of air, is seen inside a wind tunnel playing with shiny prisms as they are blown by. All the girls are then seen together in the pyramid watching their respective male dancers (who are seen in each of their solo shots) dancing on the square platform. In Chisholm's solo room, a piece of wood is changed into a white python. Finally by the end of the song, all four girls join hands and form a beam of energy which then shoots out the top of the pyramid clearing up a cloudy stormy sky. The girls embrace in a hug and the video ends.
The group debuted the song on their Christmas in Spiceworld Tour in 1999, before the album's release. After that, the song was performed at the 2000 BRIT Awards (but never broadcasted) and at the 2000 MTV Europe Music Awards.
The four members performed the song again on their reunion tour, the Return of the Spice Girls in 2007. Even though group member Geri Halliwell had returned to the group at this point, she does not take part in this song as with "Let Love Lead the Way", which signals her departure from the group in the concert's storyline (performing "Viva Forever" when Geri is leveled under the stage). She reunites with the group just as the song ends by rising from the ground.
| Chart | Peak position |
|---|---|
| UK Singles Chart | 1 |
| Australian ARIA Singles Chart | 2 |
| Canada Singles Chart | 2 |
| Irish Singles Chart | 3 |
| Italian FIMI Singles Chart | 3 |
| New Zealand RIANZ Singles Chart | 2 |
| Norwegian Singles Chart | 4 |
| Spanish Singles Chart | 5 |
| Finnish Singles Chart | 6 |
| Swedish Singles Chart | 8 |
| Dutch Singles Chart | 15 |
| Swiss Singles Chart | 15 |
| German Singles Chart | 17 |
| Austrian Singles Chart | 24 |
| Belgian Singles Chart | 35 |
| French Singles Chart | 44 |
| U.S. Billboard Hot Dance Club Play | 31 |
| Country | Certification |
|---|---|
| Australia | Platinum |
| New Zealand | Gold |
| United Kingdom | Silver |
| Preceded by "Stomp" by Steps |
UK Singles Chart number-one single 4 November 2000 |
Succeeded by "My Love" by Westlife |
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